{"id":8320,"date":"2017-11-30T11:39:42","date_gmt":"2017-11-30T11:39:42","guid":{"rendered":"https:\/\/apen.onlinevalles.club\/?p=8320"},"modified":"2025-03-04T10:17:34","modified_gmt":"2025-03-04T10:17:34","slug":"los-cibernautas-se-han-cansado-de-hacer-menciones-a-empresas-de-forma-desinteresada","status":"publish","type":"post","link":"https:\/\/apen.onlinevalles.club\/en\/blog\/los-cibernautas-se-han-cansado-de-hacer-menciones-a-empresas-de-forma-desinteresada\/","title":{"rendered":"Los cibernautas se han cansado de hacer menciones a empresas de forma desinteresada"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Los usuarios ya se han cansado de las recomendaciones desinteresadas de lugares, productos, servicios o empresas. Creen que su actividad online debe ser recompensada econ\u00f3micamente y mucho m\u00e1s valorada, porque no deja de ser promoci\u00f3n y ventas para la empresa en cuesti\u00f3n. Por eso, muchos internautas&nbsp;<strong>est\u00e1n dejando de compartir contenidos para reivindicar una compensaci\u00f3n econ\u00f3mica por su acci\u00f3n<\/strong>. Y las compa\u00f1\u00edas no rechazan esta propuesta, porque saben que si una persona influyente comparte su marca en redes sociales, pueden llegar a tener grandes beneficios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hay aplicaciones como Instant Consume, &nbsp;que pagan a los internautas que hablan sobre sus productos y aportan una opini\u00f3n sobre ellos, dado que esa opini\u00f3n ser\u00e1 escuchada por millones de seguidores, a los que ser\u00eda imposible acceder por medios propios de una forma tan r\u00e1pida y efectiva. Sin la ayuda de estos internautas,&nbsp;<strong>las empresas no podr\u00edan llegar a alcanzar tanta visibilidad en tan poco tiempo<\/strong>, por ello deciden invertir una gran parte de su presupuesto en este tipo de acciones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remuneran a estos particulares&nbsp;<strong>porque se convierten en un community manager, comercial, encargado de marketing y promoci\u00f3n y de atenci\u00f3n al cliente<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"638\" src=\"https:\/\/apen.onlinevalles.club\/wp-content\/uploads\/2017\/11\/people-2596911_960_720.jpg\" alt=\"\" class=\"wp-image-8322\" srcset=\"https:\/\/apen.onlinevalles.club\/wp-content\/uploads\/2017\/11\/people-2596911_960_720.jpg 960w, https:\/\/apen.onlinevalles.club\/wp-content\/uploads\/2017\/11\/people-2596911_960_720-300x199.jpg 300w, https:\/\/apen.onlinevalles.club\/wp-content\/uploads\/2017\/11\/people-2596911_960_720-768x510.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Seg\u00fan una estad\u00edstica de la Gu\u00eda&nbsp;<a href=\"https:\/\/www.getdrip.com\/forms\/65459763\/submissions\">Social Media Examiner<\/a>, sobre las razones por las cuales los cibernautas hacen click en el bot\u00f3n me gusta, concluye que se sienten m\u00e1s preocupados por la dimensi\u00f3n material y econ\u00f3mica que por la parte ideol\u00f3gica y colectiva. Prefieren recibir promociones, descuentos, muestras de productos o cupones para compras futuras.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Influencer vs profesionales del marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Muchos profesionales del marketing observan resignados c\u00f3mo puede ser tan sencillo que personas an\u00f3nimas se conviertan en grandes distribuidores comerciales, pero la conexi\u00f3n o el feedback que puede generar cada persona no residen tanto en la profesionalidad o el cargo, si no en lo que transmiten, su estilo, su personalidad, el tono de su voz, su aspecto, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ser influencer en las redes sociales te otorga una posici\u00f3n privilegiada, porque te aporta valor y prestigio de cara a las empresas<\/strong>, que buscan esta figura desesperadamente para optimizar la imagen de su empresa y conseguir m\u00e1s feedback, para conversar con nuevos clientes y fidelizar los que ya son clientes fijos.<\/p>","protected":false},"excerpt":{"rendered":"<p>Los usuarios ya se han cansado de las recomendaciones desinteresadas de lugares, productos, servicios o empresas. Creen que su actividad&#8230;<\/p>","protected":false},"author":5,"featured_media":8321,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[47,145,105,88],"tags":[250,308,306,307,107],"class_list":["post-8320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apen","category-comunicaciones","category-redes-sociales","category-web","tag-comunicacion","tag-feedback","tag-influencers","tag-marketing","tag-redes-sociales"],"acf":[],"taxonomy_info":{"category":[{"value":47,"label":"Apen"},{"value":145,"label":"Comunicaciones"},{"value":105,"label":"Redes sociales"},{"value":88,"label":"WEB"}],"post_tag":[{"value":250,"label":"comunicaci\u00f3n"},{"value":308,"label":"feedback"},{"value":306,"label":"influencers"},{"value":307,"label":"marketing"},{"value":107,"label":"Redes sociales"}]},"featured_image_src_large":["https:\/\/apen.onlinevalles.club\/wp-content\/uploads\/2017\/11\/apen1.jpg",850,401,false],"author_info":{"display_name":"Patricia","author_link":"https:\/\/apen.onlinevalles.club\/en\/blog\/author\/patricia\/"},"comment_info":0,"category_info":[{"term_id":47,"name":"Apen","slug":"apen","term_group":0,"term_taxonomy_id":47,"taxonomy":"category","description":"","parent":0,"count":251,"filter":"raw","term_order":"0","cat_ID":47,"category_count":251,"category_description":"","cat_name":"Apen","category_nicename":"apen","category_parent":0},{"term_id":145,"name":"Comunicaciones","slug":"comunicaciones","term_group":0,"term_taxonomy_id":145,"taxonomy":"category","description":"","parent":0,"count":23,"filter":"raw","term_order":"0","cat_ID":145,"category_count":23,"category_description":"","cat_name":"Comunicaciones","category_nicename":"comunicaciones","category_parent":0},{"term_id":105,"name":"Redes sociales","slug":"redes-sociales","term_group":0,"term_taxonomy_id":105,"taxonomy":"category","description":"","parent":0,"count":21,"filter":"raw","term_order":"0","cat_ID":105,"category_count":21,"category_description":"","cat_name":"Redes sociales","category_nicename":"redes-sociales","category_parent":0},{"term_id":88,"name":"WEB","slug":"web","term_group":0,"term_taxonomy_id":88,"taxonomy":"category","description":"","parent":0,"count":128,"filter":"raw","term_order":"0","cat_ID":88,"category_count":128,"category_description":"","cat_name":"WEB","category_nicename":"web","category_parent":0}],"tag_info":[{"term_id":250,"name":"comunicaci\u00f3n","slug":"comunicacion","term_group":0,"term_taxonomy_id":250,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw","term_order":"0"},{"term_id":308,"name":"feedback","slug":"feedback","term_group":0,"term_taxonomy_id":308,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw","term_order":"0"},{"term_id":306,"name":"influencers","slug":"influencers","term_group":0,"term_taxonomy_id":306,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw","term_order":"0"},{"term_id":307,"name":"marketing","slug":"marketing","term_group":0,"term_taxonomy_id":307,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw","term_order":"0"},{"term_id":107,"name":"Redes sociales","slug":"redes-sociales","term_group":0,"term_taxonomy_id":107,"taxonomy":"post_tag","description":"","parent":0,"count":5,"filter":"raw","term_order":"0"}],"_links":{"self":[{"href":"https:\/\/apen.onlinevalles.club\/en\/wp-json\/wp\/v2\/posts\/8320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/apen.onlinevalles.club\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/apen.onlinevalles.club\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/apen.onlinevalles.club\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/apen.onlinevalles.club\/en\/wp-json\/wp\/v2\/comments?post=8320"}],"version-history":[{"count":1,"href":"https:\/\/apen.onlinevalles.club\/en\/wp-json\/wp\/v2\/posts\/8320\/revisions"}],"predecessor-version":[{"id":54066,"href":"https:\/\/apen.onlinevalles.club\/en\/wp-json\/wp\/v2\/posts\/8320\/revisions\/54066"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/apen.onlinevalles.club\/en\/wp-json\/wp\/v2\/media\/8321"}],"wp:attachment":[{"href":"https:\/\/apen.onlinevalles.club\/en\/wp-json\/wp\/v2\/media?parent=8320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/apen.onlinevalles.club\/en\/wp-json\/wp\/v2\/categories?post=8320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/apen.onlinevalles.club\/en\/wp-json\/wp\/v2\/tags?post=8320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}