{"id":6976,"date":"2017-08-04T11:02:16","date_gmt":"2017-08-04T11:02:16","guid":{"rendered":"https:\/\/apen.onlinevalles.club\/?p=6976"},"modified":"2025-03-04T10:32:51","modified_gmt":"2025-03-04T10:32:51","slug":"mejora-tu-estrategia-de-marketing-con-el-inboud-marketing","status":"publish","type":"post","link":"https:\/\/apen.onlinevalles.club\/ca\/blog\/mejora-tu-estrategia-de-marketing-con-el-inboud-marketing\/","title":{"rendered":"Millora la teva estrat\u00e8gia de M\u00e0rqueting amb l&#039;Inboud M\u00e0rqueting"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Sense cap dubte, una de les majors tend\u00e8ncies al m\u00f3n del<strong>&nbsp;M\u00e0rqueting Digital<\/strong>, \u00e9s el&nbsp;<strong>Inboud Marketing<\/strong>, que \u00e9s una metodologia que combina t\u00e8cniques de publicitat i m\u00e0rqueting amb l&#039;objectiu de dirigir-se a l&#039;usuari d&#039;una forma no intrusiva i aportant-li valor, fent d&#039;aquesta manera que sigui l&#039;usuari qui busqui una marca, en comptes de la marca cercar l&#039;usuari, cosa que fa que sigui un proc\u00e9s a mitj\u00e0-llarg termini, per\u00f2 molt efectiu i amb una gran quantitat de beneficis que veurem a continuaci\u00f3:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alguna de les t\u00e8cniques que s&#039;utilitzen s\u00f3n:&nbsp;<a href=\"http:\/\/www.onlinevalles.com\/posicionamiento-para-webs-seo-sabadell-terrassa-sant-cugat-y-barcelona\/\"><strong>El SEO<\/strong><\/a>, el M\u00e0rqueting de continguts, el Social Media Marketing, la publicitat a cercadors, l&#039;Email M\u00e0rqueting i l&#039;anal\u00edtica web, entre d&#039;altres.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">L&#039;Inboud Marketing est\u00e0 basat en quatre fases que coincideixen amb les etapes del proc\u00e9s de compra de l&#039;usuari:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Primer de tot tenim l&#039;ATRACCI\u00d3, en la qual s&#039;utilitzen diferents t\u00e8cniques, com ara el posicionament SEO i les xarxes socials, per tal d&#039;atreure els clients i que ens coneguin.<\/li>\n\n\n\n<li>En segon lloc, hem d&#039;intentar CONVERTIR les visites a la nostra web, en registres per augmentar la nostra base de dades. Aix\u00f2 ho aconseguirem mitjan\u00e7ant oferir al client continguts personalitzats i rellevants, que ho podran obtenir a canvi d&#039;emplenar un formulari amb les dades que necessitem.<\/li>\n\n\n\n<li>Aquest \u00e9s un dels moment clau per guanyar clients, ja que es tracta de TANCAR, \u00e9s a dir de fer que la persona faci una compra, cosa que es pot fer a trav\u00e9s de diferents t\u00e8cniques com per exemple per email, obtingut a la fase anterior, seq\u00fc\u00e8ncies de seguiment, gestions de llistes i la integraci\u00f3 amb eines CRM.<\/li>\n\n\n\n<li>Per acabar, hem de procedir a la FIDELITZACI\u00d3, ja que un cop hem aconseguit un client, \u00e9s important que els mantinguem satisfets perqu\u00e8 ens recomani, per aix\u00f2, els hem d&#039;oferir sempre informaci\u00f3 que els sigui \u00fatil.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Despr\u00e9s de finalitzar les quatre fases, les coses de les quals se&#039;n beneficia una empresa, gr\u00e0cies a la utilitzaci\u00f3 de l&#039;Inboud Marketing, s\u00f3n moltes, per\u00f2 algunes de les principals s\u00f3n les seg\u00fcents:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Els registres o Leads, en un any es multipliquen per 3,8 i en dos anys per 14,7.<\/li>\n\n\n\n<li>Els contactes qualificats de m\u00e0rqueting en un any aconsegueixen augmentar un 7,3 i un 9,8 en dos anys.<\/li>\n\n\n\n<li>Les visites a la web en un any es multipliquen per 4,7 i en dos anys per 24,3.<\/li>\n\n\n\n<li>La base de dades creix mensualment.<\/li>\n\n\n\n<li>La imatge de lempresa millora considerablement.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Font de la imatge:&nbsp;<a href=\"http:\/\/www.inboundcycle.com\/inbound-marketing-que-es\">http:\/\/www.inboundcycle.com\/inbound-marketing-que-es<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Sin ninguna duda, una de las mayores tendencias en el mundo del&nbsp;Marketing Digital, es el&nbsp;Inboud Marketing, que es una 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