Les grans companyies no sempre van tenir \u00e8xit en el llan\u00e7ament d'apps. Empreses tan populars com Google, Amazon o Facebook tamb\u00e9 han com\u00e8s grans errors que els van fer fracassar estrepitosament.<\/p>\n\n\n\n
De vegades per precipitar-se, de vegades per manca de recursos, crear males imitacions d'apps de gran \u00e8xit o simplement pel rebuig de la majoria d'usuaris han aconseguit que apps de grans empreses estiguin destinades al frac\u00e0s.<\/p>\n\n\n\n
Facebook Stories \u00e9s un exemple d'app fracassada, ja que en un intent de competir amb Snapchat no va donar el resultat que s'esperava, decebent els usuaris que van decidir seguir fent servir snapchat per totes les prestacions que li oferia.<\/p>\n\n\n\n
Els usuaris preferien utilitzar Snapchat o b\u00e9 Instagram Stories, que tamb\u00e9 segueix la mateixa l\u00ednia que Facebook Stories, ja sigui pel format, el disseny, la forma d'\u00fas o per tot alhora, per\u00f2 els usuaris no feien servir Facebook Stories perqu\u00e8 no complia amb totes les seves expectatives.<\/p>\n\n\n\n
El cas de Google Reader \u00e9s diferent. En aquest cas no va ser perqu\u00e8 no agrades als usuaris, sin\u00f3 perqu\u00e8 van veure que no era un projecte rendible econ\u00f2micament i van decidir tancar-lo, deixant sense previ av\u00eds milions d'usuaris sense aquesta eina. Les noves apps que arribaven venien amb for\u00e7a, amb agregadors i lectors de not\u00edcies, que potser haguessin despla\u00e7at igualment Google Reader.<\/p>\n\n\n\n
El frac\u00e0s m\u00e9s estrepit\u00f3s de Twitter \u00e9s Vine, una app que servia de plataforma social per compartir v\u00eddeos curts, en reproducci\u00f3 cont\u00ednua, que va assolir l'auge de popularitat el 2015. Per\u00f2 amb l'arribada d'Instagram tot va canviar. Instagram va comen\u00e7ar a incloure clips de v\u00eddeos curts en un format m\u00e9s complet i atractiu, i aix\u00f2 va fer que la majoria de seguidors de vi es tornessin instagramers.<\/p>\n\n\n\n
M\u00e9s tard, Twitter va intentar remuntar la seva app de m\u00e9s \u00e8xit transformant Vine a Vine Camera, que permetia pujar a la xarxa social els vins i proporcionava l'emmagatzematge dels mateixos. D'altra banda, per\u00f2, va perdre les prestacions d'una xarxa social, com ara els perfils, els seguidors o els comentaris, aix\u00ed que va ser completament descartada pels usuaris.<\/p>\n\n\n\n
Aquests s\u00f3n nom\u00e9s alguns dels exemples, per\u00f2 podem trobar dels molt\u00edssims intents fallits d'apps, que han quedat en l'oblit o que van fracassar al cap de pocs dies del llan\u00e7ament.<\/p>\n\n\n\n
No tots els casos fracassen pel mateix motiu, per\u00f2 acostumen a tenir alguna cosa en com\u00fa i \u00e9s que no van aconseguir seduir els usuaris, pel motiu que sigui. Aix\u00f2 vol dir que abans de llan\u00e7ar una app \u00e9s imprescindible escoltar els usuaris i saber qu\u00e8 necessiten ells i qu\u00e8 podem oferir nosaltres.<\/p>","protected":false},"excerpt":{"rendered":"
Las grandes compa\u00f1\u00edas no siempre tuvieron \u00e9xito en el lanzamiento de apps. Empresas tan populares como Google, Amazon o Facebook…<\/p>","protected":false},"author":5,"featured_media":6877,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[47,88],"tags":[189,255,252,253,254],"class_list":["post-6876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apen","category-web","tag-apps","tag-apps-fallidas","tag-apps-fracasadas","tag-el-fracaso-de-algunas-app","tag-lanzamiento-app"],"acf":[],"taxonomy_info":{"category":[{"value":47,"label":"Apen"},{"value":88,"label":"WEB"}],"post_tag":[{"value":189,"label":"apps"},{"value":255,"label":"apps fallidas"},{"value":252,"label":"apps fracasadas"},{"value":253,"label":"el fracaso de algunas app"},{"value":254,"label":"lanzamiento app"}]},"featured_image_src_large":["https:\/\/apen.onlinevalles.club\/wp-content\/uploads\/2017\/07\/imac-606765_960_720.jpg",850,401,false],"author_info":{"display_name":"Patricia","author_link":"https:\/\/apen.onlinevalles.club\/ca\/blog\/author\/patricia\/"},"comment_info":0,"category_info":[{"term_id":47,"name":"Apen","slug":"apen","term_group":0,"term_taxonomy_id":47,"taxonomy":"category","description":"","parent":0,"count":251,"filter":"raw","term_order":"0","cat_ID":47,"category_count":251,"category_description":"","cat_name":"Apen","category_nicename":"apen","category_parent":0},{"term_id":88,"name":"WEB","slug":"web","term_group":0,"term_taxonomy_id":88,"taxonomy":"category","description":"","parent":0,"count":128,"filter":"raw","term_order":"0","cat_ID":88,"category_count":128,"category_description":"","cat_name":"WEB","category_nicename":"web","category_parent":0}],"tag_info":[{"term_id":189,"name":"apps","slug":"apps","term_group":0,"term_taxonomy_id":189,"taxonomy":"post_tag","description":"","parent":0,"count":5,"filter":"raw","term_order":"0"},{"term_id":255,"name":"apps fallidas","slug":"apps-fallidas","term_group":0,"term_taxonomy_id":255,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw","term_order":"0"},{"term_id":252,"name":"apps fracasadas","slug":"apps-fracasadas","term_group":0,"term_taxonomy_id":252,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw","term_order":"0"},{"term_id":253,"name":"el fracaso de algunas app","slug":"el-fracaso-de-algunas-app","term_group":0,"term_taxonomy_id":253,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw","term_order":"0"},{"term_id":254,"name":"lanzamiento app","slug":"lanzamiento-app","term_group":0,"term_taxonomy_id":254,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw","term_order":"0"}],"_links":{"self":[{"href":"https:\/\/apen.onlinevalles.club\/ca\/wp-json\/wp\/v2\/posts\/6876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/apen.onlinevalles.club\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/apen.onlinevalles.club\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/apen.onlinevalles.club\/ca\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/apen.onlinevalles.club\/ca\/wp-json\/wp\/v2\/comments?post=6876"}],"version-history":[{"count":1,"href":"https:\/\/apen.onlinevalles.club\/ca\/wp-json\/wp\/v2\/posts\/6876\/revisions"}],"predecessor-version":[{"id":54094,"href":"https:\/\/apen.onlinevalles.club\/ca\/wp-json\/wp\/v2\/posts\/6876\/revisions\/54094"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/apen.onlinevalles.club\/ca\/wp-json\/wp\/v2\/media\/6877"}],"wp:attachment":[{"href":"https:\/\/apen.onlinevalles.club\/ca\/wp-json\/wp\/v2\/media?parent=6876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/apen.onlinevalles.club\/ca\/wp-json\/wp\/v2\/categories?post=6876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/apen.onlinevalles.club\/ca\/wp-json\/wp\/v2\/tags?post=6876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}